Word of Mouth
Still the most powerful marketing for tradies:
- Do quality work consistently
- Communicate well with customers
- Clean up after yourself
- Be on time and reliable
- Ask happy customers for referrals
Online Presence
Google Business Profile
- Free and essential
- Show up in local searches
- Collect Google reviews
- Add photos of your work
Social Media
- Facebook page for business
- Instagram for before/after photos
- Keep it professional
- Respond to messages promptly
Reviews and Testimonials
- Ask happy customers to leave reviews
- Make it easy (send direct link)
- Respond to all reviews (good and bad)
- Handle negative reviews professionally
Professional Image
- Clean, sign-written vehicle
- Neat, identifiable workwear
- Professional business cards
- Consistent branding
Building Long-Term Relationships
- Stay in touch with past customers
- Offer maintenance reminders
- Be the first they call next time
- Build network with complementary trades